The Impact of Biomorphic Design on the Memorability of Interior Environments: A Preliminary Study

The first hypothesis is of this study is that images of environments primarily containing elements of biomorphic architectural design are more intrinsically memorable than images of environments that primarily contain elements of formal rectilinear minimalist design. The second is that architectural design elements are expected to impact intrinsic memorability through their effect on participants’ feeling of pleasantness. It is also expected that as visual attention to the architectural design elements increases, the intrinsic memorability of those architectural elements also increases. To explore these hypotheses, this study compares the memorability of interior environments that are designed using a biomorphic design approach with interior environments designed using a formal rectilinear minimalist design approach.