Weak Architecture: How to Enhance Neural Efficiency Using Public Space

The aim of this project is twofold: 1) determine how weak design strategies in the public space can affect human behavior regarding memory, consciousness, and emotions; 2) evaluate whether these effects can be determined at the neurophysiological level.

This project combines Architecture, Psychology and Neuroscience in order to investigate the process associated with perception and encoding of architectural cues that induce emotional attachment and enhanced use of public place. This project will provide insights into the identification of the somatic markers that operate within and outside consciousness and make emotion and sensuousness necessary to the process of attention, reasoning, memory and ultimately attachment to a place.