Will ‘Good’ Architecture Make Us More Creative? Examining the Role of Place in Creative Cognition

What role does architecture play in creativity? There is a lack of empirical investigation into the relationship between architecture and people’s creative processes. The researcher presents a new theoretical model of creativity that begins to bridge the gap between creativity research and architectural design. The researcher illustrates how creativity may to be comprised of five physically–situated and interrelated modes of creative cognition. The theoretical model is applied to evaluate common architectural design strategies used to promote creativity in order to demonstrate how it may be used as a preliminary framework to hypothesize why some architectural design strategies are more successful at fostering creativity than others.